UK Startup MintStars Helps Performers Earn £1M Annually

September 11, 2024

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• MintStars reaches huge financial milestone the year after launch
• Website now making more than £1million a year with content creators
• Platform was set up to address issues such as high fees and piracy, in market dominated by controversial OnlyFans site

UK-based fansite MintStars has broken the £1million-a-year barrier in the fiercely competitive adult entertainment sector.

MintStars, set up as an ethical alternative to platforms such as OnlyFans, is now collecting a seven-figure sum in annual revenues for its content creators.

mintstars-uk-startup-fansite — Source: MintStars

One of the attractions of the site is that it keeps only 5 per cent of those revenues, compared with platforms such as OnlyFans, which typically take around 20 per cent.

MintStars co-founder and CEO Daniel Sargent said:

‘This is a huge milestone for us. Getting to that £1million figure in such a short time shows there is a real need for a platform that treats its creators and users with more fairness and dignity.

‘It also shows we’re more than capable of growing a robust business in a sector dominated by OnlyFans, which has been around since 2016 and been involved in plenty of controversy.’

MintStars’ success is being driven by a huge leap in users and creators – in the last 12 months, the number of people posting content has gone up by a factor of 25.

That surge is not only because MintStars lets its creators keep far more of their revenue than OnlyFans, but also because of the company’s campaigning ethical stance.

It has backed a campaign to stop sex workers – and other professions, including bookies and jewellers – being debanked, saying that while rich individuals such as Nigel Farage get the headlines when they are debanked, others can have their lives turned upside-down when their access to basic banking facilities is withdrawn.

Launched last year, the platform also aims to address industry-wide issues including high fees, piracy, censorship and burnout. One of its initiatives gives creators the option to be paid in cryptocurrency, to help bypass the traditional banking operators who continue to close sex workers’ accounts with little or no notice.

mintstars-user-uk-startup-fansite — Source: MintStars

Daniel Sargent said:

‘Hitting that £1million figure isn’t just good news for us, it’s good news for all our creators as well, who get to keep a much bigger share of that revenue than they would elsewhere.

‘Couple that with our other campaigning work and it proves that taking a more ethical approach to this sector is a shrewd business move as well as being the right thing to do.

‘It sets us up strongly for the next phase of our growth, in a market with hundreds of millions of users spending billions of pounds.’

ENDS