“The business idea was borne from personal experience. When I purchased my wife’s engagement ring, I knew I’d be paying a premium but every business needs to make a profit, but I had no idea how much I was overpaying in truth. I really thought that the diamonds sold by luxury brands with their persuasive marketing were better than the stones offered by other retailers’.

“The salaries of sales staff, property costs and all the ‘free champagne’ are added on to the price of engagement rings. I decided that there had to be a better way, so we launched London Diamonds in 2017.”

“As an active investor and entrepreneur, I’m always looking out for different ways to do things. And the London Diamonds team brings the human touch to the luxury sector”.

“As a start-up, we knew that we would need to work harder to become a success in this world of traditional retailers. Luxury brands are notoriously overpriced, and we fully understand that so many people are looking for a simple formula – expert advice, real value and a simple way to access bespoke jewellery.

“London Diamonds success lies in offering this mix as an alternative, and of course, we are always at the cutting edge of luxury market trends.”

“At London Diamonds, we sell bespoke jewellery, engagement rings and diamond rings. We know how important these purchases are to our clients.

“Our bespoke pieces increasingly include lab grown diamonds – something that hasn’t always been considered by luxury brands. Diamond dealers are increasingly on board with the rising demand for alternatives to naturally mined diamonds.

“As a disruptor, we’re in a position to lead the way when it comes to selling lab grown diamonds and explaining to our clients that they are indeed real diamonds. They are the same visually and chemically and consumers are now choosing them over naturally mined diamonds in 2023. The ethical benefits are a driver for demand but the huge saving over an identical mined diamond is a powerful incentive to choose lab grown.”

“The London Diamonds way is working.”

“Our clients respond to our business model, and we have big plans. And these plans involve jewellery that uses lab grown diamonds over naturally mined stones.”

“All of this activity shows just how much potential this market has. Each company on this list shows exactly how much demand there is from consumers for cheaper and more ethical diamonds for their engagement rings and jewellery choices.”

“Lab grown are chemically exactly the same as traditional diamonds and have the obvious advantage of being cruelty free. As there is zero mining involved in the process of producing them so there are fewer ethical concerns”.

“Lab created diamonds are cultivated in carefully controlled labs, using cutting edge technological processes that exactly replicate the conditions in which natural stones form in the earth. There are so many reasons to believe that this is the future for consumers. And while our company growth takes sweat and toil for the team to ensure our clients are happy, I have no doubt we will continue with our upward trajectory.”

“As this market sector develops, I expect to see lots of new designs, shapes, cuts and colours reaching consumers looking to buy something unique and exquisite. And as consumers become more au fait with the process of how they are made, and that they truly are the same composite materials as traditional diamonds, interest is only going to grow.”