Top 4 eSports Technology Trends to Watch in the UK & Ireland

January 18, 2024

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The eSports landscape in the United Kingdom (UK) and Ireland has changed rapidly in recent years, driven by technological advancements and the growing use of digital platforms.

With more and more punters turning to online betting, the gaming industry is adapting to meet their changing needs. By staying abreast of the latest online gaming trends, punters can optimise their eSports gaming pursuits.

Read on as we look at some of the latest technologies which could potentially shape the future of the UK and Ireland eSports industry.

1. Big Data and AI for a More Responsible Ecosystem

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Big data has become a crucial part of eSports in the UK and Ireland, transforming how bookmakers and bettors operate.

Predictive analytics, fuelled by machine learning and artificial intelligence (AI), helps bettors make smart decisions based on historical data and trend analysis.

With big data, the development of more accurate and dynamic betting odds is possible. It considers several factors such as team performance, player statistics and historical outcomes, resulting in a fair and competitive betting market.

This benefits punters, providing them with better opportunities to capitalise on their knowledge and analysis. Big data also allows sportsbooks to personalise their offerings for individual bettors.

By analysing betting patterns and preferences, operators can provide targeted promotions, customised content, and improved user experiences, enhancing customer satisfaction and loyalty.

Big data helps operators identify potential issues like problem gaming behaviours, allowing them to implement responsible gaming measures and support those affected.

The technology is not just changing how bets are placed and analysed – it is transforming the entire eSports industry, creating a more efficient, engaging, and responsible ecosystem.

2. Biometrics for Identification for Added Safety

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A recent improvement in eSports technology in the UK and Ireland involves using biometrics for identification.

Face recognition, voice recognition and fingerprint scanning have become more popular in the gaming industry due to their ability to quickly and accurately identify users.

This technology can be used to guarantee that only authorised consumers have access to certain regions or services, as well as to validate their identity when placing bets.

Biometric data may also aid in the reduction of fraud by confirming that no one else is using a customer’s account.

For instance, if someone tries to log in to an account using a fingerprint that differs from the one linked to it, the system denies them access and notifies the authorities.

This makes it much simpler for gambling operators to keep track of who is making bets and aids in preventing illegal behaviour in their facilities.

3. Automation for better eSports Experiences

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Technology has taken sports gaming to a whole new level. Thanks to recent advancements, fancy algorithms and automated solutions are now easier for bookmakers to use.

Algorithms help bookies handle and understand lots of data, meaning they can analyse things deeply and get what their customers are all about.

But there’s even more to automation. Bookies can use this tech to make some big parts of their jobs happen automatically.

Things like data feeds, bet settlement and odds calculations can be done by computer. Special solutions such as OddsMatrix make it even easier. OddsMatrix helps sports betting operators by giving them real-time info on matches. It figures out the results of bets as soon as possible.

It’s also great for creating and planning eSports events. Bookies can use OddsMatrix to automatically make event listings, pick the types of bets people can make and set times for when bets can start and stop.

All this automation means bookmakers save time and effort. They can then focus on other important operational elements for their business.

4. eSports in Ireland

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eSports is rapidly growing in Ireland. Modern eSports facilities and training centres have popped up, serving as places where talent is nurtured, and new stars emerge.

The country’s technology and internet setup have played a crucial role, backed by investments from both the government and private sector, showing a strong belief in the potential of this digital sport.

eSports is not just fun – it’s also making a lot of money in Ireland. One intriguing part of this is the rise of betting on eSports. As more people get into watching competitive gaming, more individuals are betting on it.

This surge has led to a noticeable rise in offerings from the best Irish betting sites, which now regularly include eSports alongside traditional sports betting options.

These sites offer fans new ways to engage with their favourite eSports including in-play odds, live streaming and much more.

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James Flarakos

Content writer and WordPress website developer. I also love to create content on YouTube and other social platforms as well as promotional and social marketing.