EGR Awards 2025: London’s Comeback After Losing ICE

March 25, 2025

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London has been a dominant force in the global gaming industry for many years, hosting some of the biggest trade events and awards ceremonies.

However, the recent decision to move the ICE conference to Barcelona marked an interesting shift.

While some see this as a loss for London’s gaming sector, the capital is far from being overshadowed. The city will proudly host the EGR B2B Awards in 2025, reaffirming its status as a major hub for the industry.

But what does this really mean for London, and how will UK brands benefit from this change?

Table of Contents

Losing ICE to Barcelona: A Blow to London?

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The decision to relocate ICE to Barcelona followed a tough selection process involving multiple European cities, including London. With the Fira de Barcelona set to host the event from 2025 onwards, many in the industry see this as a strategic move aimed at tapping into new markets and expanding ICE’s global reach.

Barcelona’s impressive facilities and commitment to hosting large-scale events made it the ideal choice, but that doesn’t mean London is out of the game.

For years, ICE has been a key event for networking, showcasing the latest innovations, and shaping the future of gaming. Losing it to Barcelona raises questions about London’s role in the industry moving forward. Yet, the city remains a critical hub for regulated gaming markets and continues to attract leading gaming brands and investors.

London’s Resurgence: The EGR B2B Awards and iGB L!VE

While ICE’s venue shift is a big change, London is by no means fading into the background. The EGR B2B Awards, set to take place in July 2025 at the Roundhouse in Camden, will shine a spotlight on industry leaders, honouring excellence in technology, services, and innovation.

The event is a staple in the iGaming calendar, and its continued presence in London is a testament to the city’s influence in the industry.

The decision to align the EGR B2B Awards with iGB L!VE’s move to London is a strategic one. As one of the fastest-growing gaming exhibitions, iGB L!VE brings together key players from the igaming sector, offering networking opportunities and insights into the latest industry trends. By hosting both events in the same week, London strengthens its position as a leading destination for gaming professionals.

A Golden Opportunity for UK Brands

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For UK-based brands, the EGR B2B Awards and iGB L!VE present a fantastic opportunity to showcase their strengths on home soil. Karamba is an online casino and a well-established name in the online gaming sector. Companies like this stand to gain significant exposure. With major stakeholders, operators, and service providers in attendance, UK brands have the chance to build partnerships and reinforce their presence in the market.

Having these key events in London also reduces travel burdens for local companies, allowing them to focus more on forming connections rather than logistical challenges. It’s a chance to put UK gaming front and centre, demonstrating why the country remains a powerhouse in the industry.

What This Means for London’s Future in Gaming

London’s gaming sector is evolving. While ICE moving to Barcelona may have been seen as a setback, the city is working with other major events to keep its reputation as a premier gaming hub.

The combination of the EGR B2B Awards and iGB L!VE will keep London at the heart of the conversation, ensuring that innovation and collaboration continue to thrive in the capital.

This shift could also allow London to focus more on the regulated UK market, providing local brands with unique growth opportunities. As more companies look to solidify their positions in a competitive industry, events like the EGR B2B Awards become valuable in highlighting innovation and success.

Influence & Appeal

London may have lost ICE, but it hasn’t lost its standing in the gaming world. The city remains a key player, with the EGR B2B Awards and iGB L!VE proving that it still holds influence and appeal.

As the industry continues to evolve, London’s ability to adapt and host world-class events ensures its place at the forefront of gaming. Whether through celebrating achievements or fostering new business connections, London remains very much in the game.

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Christy Bella: Blogger by Passion | Contributor to many Business Blogs in the United Kingdom | Fascinated to Write Blogs in Business & Startup Niches