Communication Challenges for Frontline Workers

April 26, 2024

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This opinion piece is provided by Axonify

Recognising the importance of regular communication with your staff is crucial. Keeping an open dialogue with them helps keep them invested in the company.

This ongoing communication fosters a positive mindset and enhances their commitment to the organisation.

When you establish clear lines of communication with your team, they gain a better understanding of their own goals within the company. Consequently, this clarity of purpose encourages a uniform approach among them.

This way, they avoid forming ideas or assumptions that may not be in line with the company’s objectives.

Disconnection due to inconsistent timetables

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Frontline personnel hours don’t usually mirror the conventional Monday-to-Friday, 9-5 working week. Even when they do, there’s no guarantee they’ll be collaborating with the same colleagues or operating from the same location consistently. Consequently, it’s easy for individuals to be left in the dark if there’s no effort to ensure everyone is involved and engaged.

Communication from management is irregular

If your senior executives fail to maintain regular communication with frontline staff – or worse, choose not to communicate at all – it can lead to them feeling less valued than your other team members, with potential knock-on effects on employee satisfaction. The content of your communication and its delivery, or lack thereof, can convey an unintended message.

Your current communication platform is not optimised for effectiveness

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It’s essential to engage your employees in their preferred messaging environment, particularly when they are geographically dispersed and require immediate access to company updates. Utilising a multitude of applications and tools can pose difficulties for frontline staff and inflate your operational budget if they lack a unified solution that offers vital data and features.

Inadequate or complex communication solutions

In the same vein, an unwieldy tech stack could deter your frontline team from engaging with your communications. It’s crucial not to deprive your employees of the latest and dependable frontline worker technology, along with the requisite training on its usage.

Employee communication solution from Axonify

Axonify utilises workforce-dedicated employee communications that range from timelines reminiscent of social media to pulse surveys. Therefore, Axonify’s interactive communication hub is designed to be swift, enjoyable, and integrated seamlessly into daily tasks.

With an appropriate internal communication strategy in use, organisations can optimise efficiency and stimulate frontline employee engagement by connecting with every single staff member, irrespective of the workforce’s scale. See our employee communication solution here.