British Eco Beauty Brand KinKind raises £500k Investment to fund profitable Growth

May 15, 2024

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Eco-friendly hair and beauty brand KinKind is raising £500,000 through its most recent investment round, to start to scale the business and fund profitable growth over the next 12 months, as part of its mission to make plastic free beauty the future in family bathrooms.

With already over half of the round committed, KinKind is looking to bring additional investors on board by the end of June to complete its funding round.

Offering high performance, plastic- and water-free hair and beauty products, KinKind has numerous accolades under its belt including Startup 100 List 2023, Pure Beauty Awards 2022 and 2020, and Independent’s IndyBest, and deals with the serious climate issue in a positive way, addressing hard-hitting statistics around beauty and personal care packaging waste – such as 500 million single use shampoo bottles being thrown away each year, as well as 95% of all beauty and personal care packaging being thrown away – by catering to increased mass market demand for products that care for the planet too.

KinKind has a highly experienced leadership team in FMCG Marketing and Sales. It is pioneered by founder Victoria Coe, who brings over 20 years commercial experience and insight in big FMCG marketing and sustainability to the brand; and Channel growth is led by Paul Brown, ex Sales Director for Reckitt, Douwe Egberts & Burtons Biscuits.

Filling a gap in the market left by both big mass brands and more eco-focused brands within the space, KinKind has proven visible demand for its products with 62% of consumers classing themselves as eco-considerers, and 42% of consumers saying sustainable products are hard to find; and has identified a core customer and demographic in ‘eco-considerate mums’.

The brand will make an attractive prospect to investors who are keen to use business as a force for good; it’s an innovative and exciting company creating positive environmental impact, offering consumer and industry endorsed products, with a solid business model and revenue, a strong pipeline of NPD and is touching profitability.

KinKind plans to use the investment to fund NPD costs, grow the team and channel into marketing, with focuses on entering retail, driving Amazon, new product categories and new packaging design. The brand quickly reached the halfway point to its funding target and is now looking to complete the round by the end of June.

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For more press information, please contact ellen@avant-pr.com. For information on investment opportunities please contact Victoria Coe – family@kinkind.co.uk.