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Have you started a new business, or are you exploring ways to reduce your marketing budget? Email marketing could be your secret weapon. In this world full of many alternatives to a single product, reaching the sales target for your business could be super challenging. However, email marketing solutions offer a promising path to growth.
Since the number of email users is increasing globally and people check their email inboxes more than the physical ones, email marketing offers huge ROIs. In 2024, email marketing revenue will surpass 9.5 billion U.S. dollars. Now is the right time to automate your business’s email marketing process.
As a business, email automation allows you to personalise your marketing efforts. You can consistently engage with your customers based on their characteristics or behaviour. The automation process makes follow-up easy, which is often challenging otherwise. When a personalised email is sent to a user after interacting with your application or website, it gives them the impression that your business values its customers, increasing the chances of your product being purchased. Thus, it helps to nurture new leads and takes the legwork out of keeping in touch with your business customers.
The benefits of using email automation tools
Over the past few years, the digital advertising industry in Central and Eastern Europe has experienced significant growth, becoming a $7 billion industry. Automation is driving this growth, which continues to expand incredibly. Before diving into the details of each tool, let’s explore the numerous benefits these marketing tools can offer your business.
1. Turning leads into customers
Sending relevant automated emails is an innovative approach instead of rushing to contact every new lead through a sales representative. In doing so, the average consumer becomes familiar and receptive when eventually approached by a sales representative. As a result, leads can quickly turn into loyal customers.
2. It leaves less room for errors.
Errors are just part of being human. Your email writer might get someone’s name wrong or make grammatical or spelling errors, which could hurt the recipient’s trust in your company. On the contrary, automated emails are personalised and error-free.
3. Personalisation
An exceptional feature of automated email marketing tools is their ability to personalise content. These tools analyse your audience’s behaviour and create email content accordingly. For example, sending customised emails to shoppers based on their searches on your website can increase the chance of your product being sold
Disclaimer: The information shared in this post was correct at the time of publication but may be subject to change. The below list has been arranged according to Trustpilot’s customer reviews, from higher to lower.
16 Best Email Marketing Automation Tools
As choosing an email marketing automation software can be a daunting task, we’ve compiled a list of the top-rated, most easy-to-use, and of course, reasonably priced tools, offering a range of features to engage your business prospects and increase conversions.
1. Brevo (formerly SendinBlue)
If you are looking for a one-stop platform to manage your chats, SMS, and customer relationships via email, Brevo is the right one. Brevo, formerly known as SendinBlue, is a cloud-based email marketing tool. The company was founded in 2007 and has gained popularity for its affordable marketing features. It offers marketing automation, email marketing, transactional email, SMS marketing, customer relationship management, retargeting ads, and more.
Over 180,000 businesses from all over the world are currently using Brevo. Brevo offers a free plan with unlimited contacts and 300 emails daily. The business plan provides landing pages, multi-user access, and phone support.
Pricing: The starter package, ideal for startups and growing businesses, costs £6 for 5000 emails monthly, and the access business plan starts at £13 per month for 5000 emails. and many advanced features. Prices for the enterprise version are customisable.
Website: https://www.brevo.com/
Ratings: 4.3 out of 5 stars and 4.9K reviews on Trustpilot.
Social Media:
- Facebook: 37k followers
- Instagram: 9k followers
- LinkedIn: 40k followers
2. MailerLite
Backed by 24/7 award-winning support, MailerLite is a well-known email marketing software. The company was founded in 2005; it has grown impressively since then. MailerLite is used by over 8,000,000 companies each month. The key features of MailerLite include campaign reporting, email automation, subscriber list management, result tracking, and an intuitive drag-and-drop email editor. MailerLite has gained popularity for its affordability, 5-minute average response time on live chat, and high satisfaction rate. MailerLite easily connects with other web platforms like Shopify, Woocommerce, Stripe, etc., to ensure hassle-free information sharing and automate workflows. Moreover, they have straightforward and affordable business pricing plans and provide a free 30-day trial of premium features.
Pricing: The pricing plans are divided into growing, advanced, and enterprise, with a monthly subscription rate for increasing business and advanced. For growing companies, the rate is $9 per month. You can negotiate to customise your enterprise plan and pay accordingly.
Website: https://www.mailerlite.com/
Ratings: 4.2 stars out of 5 with 1.5K reviews on Trustpilot
Social Media:
- Facebook: 595 followers
- Instagram: 919 followers
- LinkedIn: 140k followers
3. ConstantContact
Constant Contact is one of the oldest email marketing automation providers, with perhaps the most extensive active customer base, with over 200 million automated emails sent out daily on the platform.
Almost all of Constant Contact’s offerings are scored as good, except for the email templates, as they aren’t any more inspiring.
Albeit the software product isn’t quite as innovative as others on the list, if you’re just after basic email marketing, it’s a cheaper option.
Pricing: Starting at £10/month. Plans include easy-to-use tools for email, social, SMS, and more.
Website: https://www.constantcontact.com/
Ratings: 4.2 stars out of 5 stars and 933 reviews on Trustpilot.
Social Media:
4. Bloomreach
Bloomreach can be an excellent choice for email marketing automation if you want a user-friendly platform that offers personalised email content and promises high deliverability rates. Bloomreach’s data engine analyses user interactions with your website and sends relevant emails. Additionally, it provides a simple drag-and-drop email editor to create targeted emails and offers AI-powered recommendations.
Pricing: Their prices vary according to the services chosen by the businesses. You can visit their website to get a quote.
Website: https://www.bloomreach.com/
Ratings: 4.5 stars out of 5 stars and 603 reviews on g2.
Social Media:
5. Drip
Drip is an e-commerce-focused platform that provides a variety of email templates and advanced automation features. The software makes setting up email marketing campaigns, such as post-purchase follow-ups or abandoned cart promotions, easy. With its integration capabilities and sophisticated drag-and-drop builder, Drip is incredibly customisable. The best part is that you won’t have to wait a whole day to hear back from Drip’s customer support team, as they are accessible across time zones in North America and Europe.
Pricing: Starting at $39/month. The plan includes unlimited email sends, onsite campaigns, email, and more.
Website: https://www.drip.com/
Ratings: 4.5 stars out of 5 stars and 460 reviews on g2.
Social Media:
6. Ontraport
Top of the list is Ontraport, a marketing and sales platform for growing businesses. Ontraport is suitable mainly for informational products, with a fantastic community behind it, and it has also undergone several feature updates. Perhaps it is an excellent fit for entrepreneurs who need simple business automation software and small businesses that incorporate tools like CRM, email marketing automation, and reporting. It helps companies to make wise decisions and provide remarkable experiences to the user. The best part is that you can try Ontraport for free using their 14-day free trial.
Pricing: Their basic plan is $24 per month, which includes email and text message automation, web forms, and pages. The plus plan is $83, and the enterprise plan is $249.
Website: https://ontraport.com/
Ratings: 4.5 out of 5 stars with 347 reviews on Trustpilot.
Social Media:
- Facebook: 44k followers
- Instagram: 6k followers
- LinkedIn: 4k followers
7. Gist
Next on the list is Gist. Gist’s comprehensive marketing management philosophy of “one place, not all over the place” helps you streamline your marketing plans. With Gist, your team can collaborate on daily tasks using a single app by centralising your company’s communications with leads and customers. You can grab your customers’ attention by providing exceptional customer care through the help of Gist’s digital marketing products and services. Gist is the ideal platform to support your marketing initiatives because of its comprehensive solution, which includes live chat, email marketing automation, and event monitoring.
Pricing: Their professional package costs $29/month, which includes email forwarding, Twitter, Facebook, Zapier integration, chat transcripts, and much more.
Website: https://getgist.com/
Ratings: 4.6 stars out of 5 stars and 218 reviews on g2.
Social Media:
8. Omnisend
Can email marketing generate $73 in sales for every dollar you spend? Omnisend is one such magical email marketing tool with a fun UI that makes it possible. Businesses using Omnisend for both email and SMS marketing win more customers through features like auto-generated popups, newsletters, and abandoned cart emails. The company’s website claims to achieve $73 in sales for each dollar spent on marketing. Amazing! Users also get personalised experiences with templates that are fully customisable. It’s a highly recommended tool for email marketing.
Pricing: The packages are divided into free, standard, and pro. You will receive 500 emails per month if you use the free version. The standard version is $16 per month and covers 6000 emails monthly. The pro version sends unlimited monthly emails.
Website: https://www.omnisend.com/
Ratings: 4.0 stars out of 5 stars and 262 reviews on Trustpilot.
Social Media:
- LinkedIn: 12k followers
- Instagram: 459 followers
9. OptinMonster
OptinMonster is not only an email automation tool but also helps you build high-converting email lists for your business websites, with simple email forms on landing pages in minutes. It allows you to segment the leads and customers using behavioural personalization and funnel them into automated campaigns. The most remarkable feature they have is their Exit Intent Technology. It converts the visitors into subscribers precisely at the moment they attempt to leave. It is a proven software that boosts conversions by 785%. Over 1,000,000 companies worldwide are using OptinMonster to get more subscribers and customers.
Pricing: The pricing plan is divided into 4 categories: Basic, Plus, Pro, and Growth. The prices are $59.60,$119.60, $199.60, and $399.60 respectively. All of them are billed annually.
Website: https://optinmonster.com/
Ratings: 4.2 out of 5 stars and 197 reviews on Trustpilot.
Social Media:
10. ActiveCampaign
ActiveCampaign is one of the best software in the email marketing automation space, despite launching only 5 years ago due to deliverability rates, support response time, and affordability. It is currently used by over 180,000 customers worldwide, which is a huge customer base, making it one of the leading email automation providers. ActiveCampaign can be used as a CRM or email marketing and automation tool, and a 14-day free trial is available.
Pricing: The pricing starts at only $49/month for a marketing starter plan, making it affordable to almost every small business owner, and it remains competitive enough in features for even larger enterprises.
Website: https://www.activecampaign.com/
Ratings: 3.3 stars out of 5 stars and 937 reviews on Trustpilot.
Social Media Link:
11. GetResponse
Get Response is an affordable platform to automate communication and grow leads. It retains the customers by sending personalised and behavior-triggered emails. The automation campaigns by GetResponse are usually segmented and data-driven. The getResponse marketing automation feature may not be the most powerful one out there. However, GetResponse is currently being used by over 350,000 customers, which means they must be doing something right.
Pricing: The pricing for GetResponse Basic, which includes sending emails and building an engaged contact base, starts at only $15.6/month (billed annually), with a 1,000-contact list.
Website: https://www.getresponse.com/
Ratings: 3.6 stars out of 5 stars and 606 reviews on Trustpilot.
Social Media:
LinkedIn: 18k followers
12. HubSpot
HubSpot is considered one of the top email marketing automation tools across several spectrums, such as streamlining email marketing services with automated workflows. As the pioneer of ‘inbound marketing’, HubSpot built its all-in-one CRM (Customer Relationship Management), content management system, email marketing automation, and landing page builder for small businesses with several free tools.
Hubspot is perhaps the first email marketing service to go public on the New York Stock Exchange. HubSpot automation software is hugely popular and used by over 45,000 companies, mainly midsize businesses. It has 177K plus customers.
Pricing: The Marketing Hub Professional plan starts at £702/month, and the Marketing Hub Enterprise plan starts at £3,000/month.
Website: https://www.hubspot.com/
Ratings: 2.7 out of 5 stars and 752 reviews on Trustpilot.
Social Media:
- Facebook: 1M followers
- Instagram: 577k followers
- LinkedIn: 1M followers
13. Mail Chimp
Mail Chimp is an email marketing automation platform whose primary function is email newsletter services. The software is built to help businesses excel in online marketing and email campaigns.
Mail Chimp lets you build your email list or import from known contacts. It offers pre-designed templates, a drop, and a drag email builder. It is a convenient software for starting email marketing.
It currently has over 13M active customers all over the world. The free marketing plan allows you to send up to 6000 monthly emails and add 500 contacts.
Pricing: To reach more than 500 contacts, the upgrade starts at £15.34 per month, which is paid annually.
Website: https://mailchimp.com/
Ratings: 1.3 out of 5 stars and 814 reviews on Trustpilot.
Social Media Link:
14. Moosend
Moosend is a cloud-based email marketing software. It offers simple and modern solutions for marketing automation, email campaigns, newsletters, mailing lists, and more. Moosend provides customisable newsletter templates.
It helps small businesses, providing a marketing platform and successful execution of marketing campaigns. Moosend offers a free one-month trial, allowing you to explore all its features without commitment.
Pricing: The pricing package starts at $9 a month and $7/month if you pay annually.
Website: https://moosend.com/
Ratings: 1.9 out of 5 stars with 54 reviews on Trustpilot.
Social Media:
- Instagram: 1k followers
- LinkedIn: 8k followers
15. Campaigner
Like many other email marketing software options, Campaigner is a customizable solution offering competitive prices. It features a plain and user-friendly UI, giving it an edge over competitors. It integrates with an impressive range of third-party software and includes an influential workflow designer. However, Campaigner might not be your best bet if you are a large business owner focused on mass marketing. It is better suited for startups that don’t have large email lists.
Pricing: The prices at Campaigner start from £42 per month, with a basic package called Starter offering 5000 emails.
Website: https://www.campaigner.com/
Ratings: 1.8 stars out of 5 stars and 19 reviews on Trustpilot.
Social Media:
16. Sendlane
Having a tagline “The platform for the people,” Sendlane is a unified email marketing tool. It incorporates behaviour-based email marketing automation to help eCommerce businesses turn their online visitors and shoppers into lifetime loyal customers. Instead of relying on chatbots and auto-responses, their strategic support is powered by humans which helps in building a real connection.
Within a short while, it has built some very unique features, such as open predictability using machine learning, which helps optimise the email send times, and advanced segmentation capabilities.
Pricing: The pricing for the Sendlane Growth plan starts at $523/month (with annual billing), with a 5000-contact list.
Website: https://sendlane.com/
Ratings: 2.0 stars out of 5 and 10 reviews on Trustpilot.
Social Media:
Conclusion
Consequently, it is customary to assume that all the above-listed software tools have automated email marketing as their core feature, with several of them coming with pre-built email templates, support for multiple contact lists, and email campaign builders. However, some of these tools go far beyond these standard capabilities with the infusion of A/B testing, automatic email send-time optimization to help maximise open rates, and extra support for emojis and AI. Most of the services may appear affordable initially and become rather expensive as your email list grows, so always check for the advanced pricing options of the different providers before settling for any of them that are not within your budget.
If you want us to add a suggestion here based on your experience, please get in touch with us!
Author Profile
- Online Media & PR Strategist
- Senior Online Media & PR Strategist at ClickDo Ltd. | Editor in Chief at LBN | Summer Course Student at the London School of Journalism and passionate Digitalist.
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