Compared with the standard press release, a media release includes media such as images, logos, videos, social media posts and clickable hyperlinks that readers can engage with. This increases the engagement rate, makes the release more interactive and drives more leads to the dedicated channels you'd like to target. A media release is the more effective PR publication in the digital space as it also links in with SEO and social media marketing, especially if it's uniquely written for each publication, tailored to its audience. As readers engage with news content more on their mobile devices, making content interactive with different media makes your content perform better on search engines.

Just as with a press or news release, a media release can be utilised to share your latest developments and events. In addition, it can be used to attract more people to your website, social channels or streaming platforms for example by adding videos, social posts and hyperlinks that readers can interact with. This offers the opportunity to create more awareness of everything you do online and connect it in one place. A customised media release with unique content will go even further on search engines and we offer consultation to our clients.

A media release offers plentiful opportunities to position your business and brand more effectively by providing its readers with tailored interactive digital content. Readers get the opportunity to engage with your added sources in a fast, convenient and appealing way through user-friendly content presentation. Find below different optimised media releases that are indexed on search engines, attracting views daily for a variety of search terms.

A media release as shown below offering useful and relevant insights through research for example, paired with informative media and source hyperlinks performs well on search engines for various related search terms and achieves regular views. It also supports branding through higher visibility and increases the chances to be referenced in other publications. Our media release publications are indexed on most search engines, but get the most views via Google.