Table of Contents
For even the most avid and voracious readers, reading everything on the Internet is impossible.
After all, in 2020, the total data on the Internet hit the 64 zettabytes mark.
But if you are looking for information, opinions, and ideas for polishing up your London lifestyle, you don’t have to skim through the many pages on the Internet.
Because we found the best picks for you.
Here are the 20 top London blogs (all available at the click of a link) that Londoners and London enthusiasts can (should!) check out to stay updated, informed, and in the know about this ever-evolving city.
P.S. If you are looking for the best business magazines, check out this list.
What makes this London Lifestyle Blog list worth taking recommendations from?
We have listed the options, which are:
1. Popular
So, when you tell someone, you read something on one of these blogs, people won’t say, “What?”
2. Updated regularly
So, you’ll get the latest updates and information. No old ideas.
3. Respected
People trust these blogs, and so can you. We’ve got traffic stats and social stats to prove that.
4. Engaging
Reading won’t feel like a chore with these blogs and magazines. You’ll genuinely enjoy it.
5. London-focused
Written by Londoners for Londoners, these e-magazines are ideal for your needs and tastes.
How did we make this list?
Of course, we checked out the monthly traffic and the socials of the many London lifestyle blogs. But here is what else we looked for while deciding which blogs to feature on this list
A personal touch.
Why? Because you shouldn’t have to read content that is impersonal and written just for the sake of writing.
So, all the blogs and magazines on this list come from real people who live in and love London. They are the best equipped to tell you the what, why, and how of this lovely city.
Disclaimer: All information shared was accurate at the time of publication, but this may be subject to change. The given list of top London lifestyle blogs has been presented in descending order by social media followers.
Let’s get straight to the list now. Read on.
1. Inthefrow
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- Website: https://www.inthefrow.com/
- Total Visits: 87.4K
- Domain Authority (DA): 55
- Page Authority (PA): 51
What is it about?
Founded by Victoria Magrath in late 2012, In The Frow is one of the most celebrated London blogs. Winner of many awards and nominations, In The Frow (Frow = Front Row), is your front-row ticket to exploring London, with the fashion lens.
What stores to stop by, which ones to avoid, fashion favourite picks, advice about grooming, and the hottest trends, you’ll find everything here.
As the creator of the award-winning blog Inthefrow, Victoria has amassed a significant following and received numerous accolades, including Glamour Woman of the Year nominations and Vuelio Blog Awards. Her ambassadorships with prestigious brands like Bvlgari, Dyson Hair, and Armani Beauty highlight her influence and expertise in the field.
Special: Since Victoria purchased her first home, her attention has also shifted to interiors. And she talks and reveals tips about that on her Instagram channel, FrowHome, which is also worth checking out.
Social Presence
2. London On The Inside
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- Website: https://londontheinside.com/
- Total Visits: 6K
- Domain Authority (DA): 57
- Page Authority (PA): 48
What is it about?
London On The Inside, London’s premier independent lifestyle publication, was founded by Ben Smith and Jules Pearson, driven by their passion for uncovering hidden gems within the vibrant metropolis. Originating as a humble ‘blog’ in 2010, their platform has since evolved into a highly respected website and social media presence, dedicated to sharing the best brands, discoveries, and experiences London has to offer.
With a city boasting a population of almost 9.5 million residents and an additional 30 million annual visitors, LOTI’s mission is clear: to guide both locals and tourists towards worthwhile ventures.
Special: Along the way, London On The Inside has garnered prestigious accolades, earning recognition as one of the Top 12 Tweeters globally by Twitter and being listed among the top 5 blogs by ELLE. Their esteemed partnerships, such as with Refinery29, further solidify their status as a leading authority in London’s lifestyle scene.
Social Presence
3. London Unattached
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- Website: https://www.london-unattached.com/
- Total Visits: 144.9K
- Domain Authority (DA): 49
- Page Authority (PA): 55
What is it about?
London Unattached is an online magazine, targeted at metropolitan singles and couples. It covers a broad spectrum of topics that range from restaurant picks to recipes, cocktails, and places to explore London culture.
So, whether you are looking for a quiet place for a romantic date, the best opera house, a club to dance the night away, or anything else, London Unattached is where you’ll find the right recommendations.
Special: London Unattached is known for running cool giveaways like “High Tea For Two at Colonel Saab”. So, you might want to keep checking their Giveaways section.
Social Presence
4. Homegirl London
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- Website: https://homegirllondon.com/
- Total Visits: 62.1K
- Domain Authority (DA): 51
- Page Authority (PA): 46
What is it about?
The blog itself mentions that it aims to “make you feel at home in London”. And that’s exactly what the blog offers.
The blog’s contents are divided into two niches.
One, home. So that includes everything you need to amp up your normal homes into lux London homes. There’s everything and more, from tips to interior design trends, designer references, cool finds for the home, and even garden styling guides.
And two, the blog talks about London. Where to shop, where to eat out, and just basically how to make the most of the UK capital.
Special: The ‘Looks’ section on the blog is specifically dedicated to beauty finds to glam up your look. Along with the occasional health, well-being, and beauty tips.
Social Presence
5. Carl Thompson
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- Website: https://www.carlthompson.co.uk/
- Total Visits: 7K
- Domain Authority (DA): 33
- Page Authority (PA): 36
What is it about?
Fashion and lifestyle have been niches long since dominated by women – both in terms of creators and consumers. But Carl Thompson is set to change that. With his fashion and lifestyle blog, he aims to guide and inspire men. And let them know all that they need to know about living a fashionable life in London.
The blog covers topics ranging from product reviews to practical life advice, men’s fashion and styling tech, cars, mental health, and more. You ask and the blog has answers ready for you.
Special: Carl has also been associated with Hawkins & Shepherd, a luxury handmade shirt brand. Inspired by London, the brand offers classic shirts that are made with the finest materials.
Social Presence
6. Poppy Loves London
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- Website: https://www.poppyloves.co.uk/
- Total Visits: 23.3K
- Domain Authority (DA): 52
- Page Authority (PA): 44
What is it about?
Whether you call London your home or have just arrived, the best way to explore the city is to follow Eva, aka Poppy Loves London.
What started in 2010 as a way for Eva to talk about things she finds fascinating, has now become a digital dictionary for all things London. From cosy cafes to fancy restaurants, beauty finds, bakeries, and books, this one has it all.
You can also bank on Eva’s 10+ years of experience in social media and the branding world. With her masterclasses for small businesses, you can make the most of influencer marketing for your London business.
Special: Poppy Loves London also has an eStore where you can shop for lovely London finds.
Social Presence
7. Scarlett London
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- Website: https://scarlettlondon.com/
- Total Visits: 12.2K
- Domain Authority (DA): 36
- Page Authority (PA): 46
What is it about?
Scarlett introduces herself as a freelance journalist, a published author, a brand consultant, a content creator, a photographer, and a multi-business owner. Since its inception in 2011, the blogging site has been a testament to nearly a decade of dedication and passion.
Recognising the universal allure of narratives, the site serves as a digital repository of tales, offering readers an opportunity to delve into diverse worlds and experiences. Through the medium of words, the site creator endeavours to transport audiences to various destinations, sharing personal anecdotes and capturing the essence of life one story at a time.
Special: At 26 years old, the writer and social media consultant resides in a London suburb alongside her boyfriend, David. Their recent venture into homeownership led them to purchase a newly built property. Followers can track the progress of this renovation odyssey through the dedicated Instagram account, @scarlettathome, where the couple shares the trials and triumphs encountered along the way.
Social Presence
- Instagram: 57.5K Followers
8. Heroine In Heels
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- Website: https://www.heroineinheels.com/
- Total Visits:6K
- Domain Authority (DA): 35
- Page Authority (PA): 44
What is it about?
Laura, a vibrant 27-year-old Londoner originally from Warrington, discovered her passion for blogging during her university days, initially viewing it as a casual pastime. However, what began as a simple outlet for her thoughts and adventures evolved into a thriving second job, offering readers a glimpse into the life of a twenty-something navigating London and beyond.
Despite the growth of her blog into a small business, Laura remains committed to honesty and integrity, carefully selecting partnerships and never compromising her genuine opinions for monetary gain. Whether she’s exploring new corners of her beloved city or embarking on adventures afar, Laura’s engaging storytelling and candid perspective captivate her audience, inviting them to join her on her journey through life’s adventures.
Special: Laura, one of the very talented bloggers in London, has built a mesmerising social presence on her social media handles. She provides useful photography tips that would help aspiring bloggers or influencers create their social presence in a very sophisticated and elegant way. She has a high sense of aesthetics and at the same time knows the insights that are relevant for the Londoners to explore the majestic city.
Social Presence
9. London x London
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- Website: https://www.londonxlondon.com/
- Total Visits: 712K
- Domain Authority (DA): 48
- Page Authority (PA): 42
What is it about?
While those born and brought up in London too can check out London X London’s tips and guides, it is the expats who will love it the most.
The blog has everything you need to learn about living in London. From life-living guides (like how to tip in London) to life-loving guides (like where to eat & drink), the blog covers more than you could have asked for.
There is also a London history section which will take you to the alleys of the yesteryears.
Special: London X London has a cool newsletter that you can subscribe to and get the latest inspiration and tips delivered straight to your inbox. Plus, when you subscribe, you get a free map of London’s 300 quirkiest spots worth exploring. That’s a great asset, for sure.
Social Presence
10. A Girl, A Style
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- Website: https://agirlastyle.com/
- Total Visits: 7K
- Domain Authority (DA): 33
- Page Authority (PA): 46
What is it about?
Briony, a 30-something blogger, writer, and digital strategist, hails from Australia but has cultivated a deep affinity for France and New York. After relocating to the UK a decade ago, she now divides her time between the vibrant streets of London, where she works, and the serene atmosphere of Cambridge, her chosen home with her husband, their cherished cat Coco, and a plethora of beloved books.
In 2009, Briony embarked on her blogging journey with A Girl, A Style, a platform she established to share her passions, adventures, and reflections spanning from career insights to footwear obsessions.
Special: She juggles multiple roles, overseeing social media and digital strategy for prestigious brands like PORTER Magazine, Net-a-Porter, and The Cambridge Satchel Company, while also contributing articles to esteemed publications such as Travel + Leisure, Departures, and Fortune Magazines.
Social Presence
11. Silver Spoon London
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- Website: https://www.silverspoonlondon.co.uk/
- Total Visits: 3K
- Domain Authority (DA): 51
- Page Authority (PA): 47
What is it about?
SilverSpoon London is a distinguished luxury lifestyle, food, and travel blog curated by Angie Silver. With an insatiable wanderlust, Angie’s adventures have spanned across Europe, Southeast Asia, Australia, the USA, and South Africa, chronicling her experiences and culinary discoveries along the way.
A pivotal part of the blog is Angie’s husband, affectionately known as Mr. Silver, who adds a dynamic dimension to their shared journey. Their union, celebrated in a lavish ceremony at The Dorchester Hotel in 2014, blossomed further with the arrival of Oscar in 2019, inspiring them to seek out luxury destinations suitable for the entire family.
Special: Angie Silver, being honoured as the Winner of the London Lifestyle Awards Blogger of the Year and achieving the prestigious title of No. 1 London Lifestyle Blog by Vuelio in 2019, along with securing the No. 4 spot for UK Luxury Travel Blog by the same organisation.
Social Presence
12. Emily Underworld
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- Website: https://emilyunderworld.co.uk/
- Total Visits: 21.6K
- Domain Authority (DA): 38
- Page Authority (PA): 41
What is it about?
Emily, a writer and museum professional based in London, leads a captivating lifestyle filled with creativity and curiosity. By day, she delves into the rich history of the city, immersing herself in its cultural tapestry. By night, she channels her passion for writing and creativity, weaving tales that inspire others to embrace a cosy and imaginative existence. Through her blog, Emily shares insights and recommendations, encouraging her readers to embark on their journey of self-discovery and creative exploration.
With a penchant for self-care, book recommendations, and diverse creative projects, her content reflects the eclectic nature of her interests.
Special: With an MA in Classical Art and Archaeology, Emily possesses a profound appreciation for the history, culture, and artistry of ancient civilizations. Music serves as a cornerstone of her life, with experiences ranging from performances on prestigious platforms like BBC Radio.
Social Presence
13. Lux Life London
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- Website: https://luxlifelondon.com/
- Total Visits: 15K
- Domain Authority (DA): 22
- Page Authority (PA): 34
What is it about?
Launched in 2011, Lux Life London is a veteran name in the luxury London lifestyle niche. It has grown both in terms of traffic and social media following in the past decade. Today, it is the ultimate destination for youngsters with money in their pockets and passion in their hearts.
Whether you are looking for local London guides or international travel guides, you’ll find them here.
Special: Other than travel and restaurants, Lux Life London also covers events worth attending in London. So don’t forget to check their Events section for details about ongoing and upcoming events to be a part of.
Social Presence
14. Babes About Town
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- Website: https://babesabouttown.com/
- Total Visits: 9K
- Domain Authority (DA): 42
- Page Authority (PA): 45
What is it about?
When your family has grown and you have little munchkins to explore and experience London with, Babes About Town comes to your aid. From how to keep kids engaged to how to explore the capital with little ones in tow, the blog offers everything. Parenting tips, exploration guides, and ideas – you name it, the online magazine has it.
Find what you should do the next weekend with kids, right here.
Special: The babe behind the blog, Uju Asika has recently launched her book “Bringing Up Race”, which talks about raising kind kids in a prejudiced world.
Social Presence
15. London Business News Blog
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- Website: https://www.londonbusinessnews.com/
- Total Visits: 3K
- Domain Authority (DA): 20
- Page Authority (PA): 35
What is it about?
The London Business News Magazine was only launched in 2019 by passionate bloggers working at the digital marketing agency ClickDo headquarters in Canary Wharf. The magazine covers all of London and business, which means that the latest news and lifestyle trends in London are often covered here, often directly from the featured businesses.
Special: The editors also attend business events hosted in London and appreciate insider guest blog contributions about any London and UK-related trending topics, as well as entrepreneur interviews or Q&As and digital PR news releases.
Social Presence
16. Mini Adventures
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- Website: https://mini-adventures.com/
- Total Visits: 5K
- Domain Authority (DA): 47
- Page Authority (PA): 43
What is it about?
Introducing a vibrant and budget-conscious lifestyle blog, where wanderlust meets practicality for the 9-5ers. This platform is dedicated to proving that you don’t need to empty your savings account or uproot your life to embark on exciting adventures.
With a focus on packing maximum fun into every journey, readers can expect insightful tips on road trips, must-visit spots in London, and the realities of city life. But it’s not just about sightseeing – this blog is a treasure trove of recommendations for delectable dining experiences, ensuring that every ‘fun dollar’ is spent wisely.
Special: This blogger is also known for her love of hair dye, black tights, and mulled wine (even in the summer!). With a knack for finding the best deals at H&M and a weakness for cheeseboards and Pepsi Max Cherry, she’s just like your best friend, sharing insider tips on the coolest places to explore.
Social Presence
Below are some younger and growing London Lifestyle Blogs to watch:
17. London Local News Blog
London Local News delivers selected activities and trends in London to the locals. Your posts based in London City will be accepted here and the professionals are well-trained to make your blog look good and appear in the first position in SERPs. No matter your topic and content, if it is approved, your blog will attain its best position quickly with the best backlinks.
Domain authority: 58
18. Yoda London Blog
If you are in London and looking to post your London content, then you might consider YodaLondon. The blogging site consists of several blogs that are related to London City. You can share your London insights and tips to update your article on this platform.
Domain authority: 63
19. London On Blog
London On is one of the finest blogging platforms for anything to do with London. Whether you are a London-based business, a London blogger, or just simply a writer who has something to report about London and the UK, get in touch with the team to get your post live.
Domain authority: 60
20. London Out Loud Blog
London Out Loud is the best London Lifestyle magazine to know about all the trends, events, and cultural developments in London. Whether you’re looking to share insights for a great night out or some ideas on leisure activities in London, you can pitch your London insider topics to the editors and you’re on your way to being featured here.
Domain authority: 17
With that, it is a wrap on our list of the best London blogs and magazines. Go on, read your way to the London lifestyle!
In the bustling metropolis of London, where life moves at a frenetic pace, staying abreast of the latest trends, hidden gems, and cultural nuances can be a daunting task. However, thanks to a diverse array of lifestyle bloggers, navigating the vibrant tapestry of the city becomes an enriching and enjoyable experience.
Whether you’re seeking fashion inspiration from Inthefrow or family-friendly adventures from Babes About Town, these blogs cater to a wide range of interests and preferences, making them indispensable resources for anyone looking to elevate their London lifestyle. With regularly updated content, a social media presence, and a genuine passion for their subject matter, these lifestyle bloggers exemplify the best of what the digital landscape has to offer, making their websites essential destinations for the modern urbanite seeking inspiration, information, and a taste of London’s rich cultural beauty.
If you would like to suggest that a London blog or magazine be added to this list, get in touch with the editors or email info@londonbusinessnews.com.
Author Profile
- Online Media & PR Strategist
- Senior Online Media & PR Strategist at ClickDo Ltd. | Editor in Chief at LBN | Summer Course Student at the London School of Journalism and passionate Digitalist.
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